Leading the digital transformation and brand revival of a long-standing Indonesian fine-dining restaurant in central Paris.

Scope includes rebuilding the digital brand identity across TikTok, Instagram, LinkedIn, Facebook, and X; developing UGC, staff storytelling, Indonesian culture, behind-the-scenes, and event content pillars; and creating multilingual copy for tourists and local audiences.

Skills: Brand strategy, content systems, short-form video, social analytics, community storytelling, hospitality marketing, multilingual copywriting.

Advising brands, creators, and cultural projects on digital presence, content systems, and audience growth across Europe and Southeast Asia.

Work includes creator, restaurant, cultural institution, and startup strategies; campaign dashboards for KPIs, CTR, CPM, engagement, and conversion tracking; platform-specific growth advice; captions, scripts, carousels, and influencer briefs.

Skills: Digital strategy, analytics, creator economy, growth experimentation, cross-cultural branding.

Early-stage exploration of immersive storytelling at the intersection of classical music, culture, and extended reality.

Focus areas include VR classical music concepts, immersive audience engagement for cultural institutions, XR storytelling formats, and accessibility for classical music through technology.

Skills: XR ideation, cultural storytelling, emerging tech strategy, creative direction.

Active member of one of France's leading symphonic choirs, performing in major classical productions.

Highlights include large-scale works by Brahms, Shostakovich, Prokofiev, Orff, and others; collaboration with world-class conductors, orchestras, and soloists; and balancing artistic discipline with entrepreneurial and digital work.

Skills: Artistic rigor, team collaboration, performance under pressure, cultural literacy.

Ongoing cross-cultural initiatives bridging Indonesian heritage and European audiences.

Work includes community-driven storytelling around chosen family, diaspora narratives, food, and culture; fundraising and awareness campaigns for humanitarian causes; volunteer coordination; and youth engagement initiatives.

Led social media strategy and digital storytelling for one of Indonesia's leading symphonic orchestras.

Designed content pillars to humanize classical music and reach younger audiences, developed educational and cultural formats, balanced artistic integrity with platform-native short-form content, and strengthened digital presence across social platforms.

Skills: Cultural storytelling, social media strategy, arts marketing, audience development.

Civic-tech mobile app designed to help young voters understand political alignment through a Tinder-style swipe interface on policy statements.

Led brand positioning and narrative for a politically neutral platform, worked on UX logic for translating complex political programs into accessible swipeable statements, coordinated EU-wide launch strategy with a focus on Germany's 2025 elections, and built Gen-Z messaging for first-time voters.

Skills: Product storytelling, civic tech, UX logic, political neutrality frameworks, youth engagement, campaign coordination.

Led and coordinated House Open House 2023, a large-scale virtual AR conference showcasing TikTok Effect House's latest features and creative possibilities.

Curated a full-day AR program, collaborated with internal teams to highlight new tools and workflows, hosted top creators and brands, and helped shape a narrative around AR as both a creative and business tool.

Skills: AR evangelism, event programming, creative tooling education, creator ecosystem strategy, virtual conferences.

Planned and executed the first-ever TikTok Effect House Hackathon in Europe, bringing together AR creators, engineers, and community leaders.

Designed the hackathon format and creator journey, achieved a 100% attendance rate, coordinated international logistics, and brought in technical community and interactive engineering support to ensure smooth execution.

Skills: Community building, event operations, AR education, technical coordination, creator enablement.

Provided creative and editorial consultancy for an immersive shader-based visual editor aimed at XR and real-time graphics creators.

Advised on editorial positioning, supported video editing strategy and content planning, helped translate complex shader concepts into accessible visual storytelling, and shaped communication for non-technical creatives.

Skills: Technical storytelling, XR tooling, creative direction, video editorial strategy.

Composed the original soundtrack and in-game sound design for an indie game experience focused on atmosphere, tension, and immersion.

Created the musical identity of the game, designed interactive sound effects, worked closely with the visual and mechanical language, and balanced ambient textures, rhythm, and silence to support emotional beats.

Skills: Game audio, interactive composition, sound design, emotional storytelling, audio-visual integration.