01 — Projects
Work that performs,
not just posts.
TikTok Effect House — EU Creator Community
100+ ambassadors · Daft Punk to Eurovision collabs · 1 in 3 TikTok videos uses community AR effects
Mobile Legends — 1.2M to 11M Followers
10× Instagram growth · +213% daily active users · 300+ creator collabs
Djakarta Bali — Small Budget, Loud Results
€0.01 per click · 4.75% CTR · 457K impressions in two weeks — on a €300 monthly budget
Effect Creator Rewards — a $6M Launch
Go-to-market campaign for TikTok's creator rewards fund · +132% campaign engagement across the EU
Effect House Open House — TikTok's First Dev Conference
Full-day virtual AR conference · TikTok CEO on stage · 13,000+ creators worldwide
Jakarta Simfonia — Concerts That Sell Themselves
+47% ticket sales per concert · 430% follower growth · 97–100% sellouts
Palumba — Politics, but Make It Swipeable
Social media, digital marketing & content creation for Germany's Bundestagswahl 2025
Effect House Creator Tutorials
Pioneered the official tutorial series · French, Italian, Portuguese & Vietnamese editions with regional ambassadors · format adopted by the Japan & Korea teams
Effect House Hackathon — A European First
First-ever European Effect House hackathon · 100% attendance rate
Effect House Scavenger Hunt
Community campaign turning AR effects into a global treasure hunt
Djakarta Bali — A Fine-Dining Brand Reborn
Social, ads, video & design across 5 platforms — plus their website, designed and launched · one TikTok: 2.1M organic views
Mobile Legends: Adventure — Three Languages, One Voice
Game localization across Chinese → English → Indonesian
Shader Vision — An Immersive Editor, Explained
Video editing, social media & digital marketing for an XR shader editor
GlassVFX — Launching a Creative Tool
Filming, editing, social marketing & digital ads for a Mac visual-effects tool for the Apple ecosystem
TikTok brand challenges & collabs · every tile is a campaign I ran
Daft Punk
Eurovision
Duolingo
PAC-MAN
Cannes Film Festival
Tour de France
Exploding Kittens
Minecraft
Daft Punk
Eurovision
Duolingo
PAC-MAN
Cannes Film Festival
Tour de France
Exploding Kittens
Minecraft
02 — Showreel
Press play.
Tap a reel to play (sound on). Swipe for more.
Bundestagswahl 2025 Tinder Chat
Glass VFX Promo Reel
Rossini Bassoon Concert, 3rd mvt.
Meet Our Kitchen Staff, Ep. 1
Studopolis Collab
Glass VFX Promo Reel
Eric Lacrouts Interview
Dr. Stephen Tong's 85th Birthday
Video Asset Reels
Glass VFX Promo Reel
Meet Our Kitchen Staff, Ep. 2
Video Asset Reels
Glass VFX Promo Reel
Video Asset Reels
Glass VFX Promo Reel
Glass VFX Promo Reel
Glass VFX Promo Reel
Glass VFX Promo Reel
03 — Design shelf
Built to be saved.
Tap a set to flip through it. Like the feed, minus the algorithm.
Drinks Menu Carousel
#JSOPlaylist — Wagner Essentials
Myth vs. Reality (DE)
Le Marais Guide, Pt. 1
#JSOBiography — Strauss
Hidden Parisian Spots
#JSOBiography — Wagner
What Not to Pack for Paris
#JSOLibrary — Wagner Overtures
Legong Dance (EN)
Gambyong Dance (EN)
Joged Bumbung (EN)
Poster 1
Poster 2
Poster 3
Poster 4
Poster 5
Poster 6
Soirée Kerontjong
Cards Against Humanity, Pt. 2
Cards Against Humanity
Multiple Choice
Visual Kit 1
Visual Kit 2
Visual Kit 3 (alt)
Visual Kit 3
Visual Kit 4
Visual Kit 5
Wahltag (Election Day)
Visual Kit — Story
Gossip Bird — Story
Also in the drawer: the Djakarta Bali B2B privatization booklet — English · Français
04 — Services
Everything your feed
is missing.
Channel audits, content pillars, posting cadence, campaign planning. The deliverable is a roadmap tied to business results, not vanity metrics.
Daily engagement, moderation playbooks, Discord builds, creator programs. Followers are easy. Members who show up take work.
Short-form reels, docuseries, motion graphics, sound design. Retention curves decide the edit. The hook lands in the first second.
Carousel systems, template kits and visual identities for social. Consistent, on brand, and built so your team can run it without me.
Meta, TikTok and Google campaigns with real budget discipline, plus websites designed, built and launched. Recent receipt: €0.01 per click on a €300 monthly budget.
05 — Toolkit
Skills, stacked.
Platforms
- TikTok
- YouTube
- X (Twitter)
- Discord
- Bluesky
Analytics
- Google Analytics
- Google Trends
- Hootsuite
- Sprout Social
- Sprinklr
- RivalIQ
Editing & Design
- Photoshop
- Illustrator
- Premiere Pro
- After Effects
- Figma
- Canva
- CapCut
Advertising
- Meta Business Suite
- TikTok Business Center
- AdEspresso
- Optmyzr Social
AI & Automation
- Claude Code
- Codex
- ElevenLabs
- Daydream
- Google Flow
- Canva AI
- CapCut AI
- Brandwatch
- HubSpot
Workspace
- Google Workspace (Docs · Sheets · Slides)
- Notion
- Lark Suite
06 — Process
How the quiet work
gets loud results.
-
Listen
Audit the channels, the comments, the competitors. Your audience is already telling you what they want.
-
Shape
Define the voice, pillars and cadence. A system clear enough that nobody has to guess what to publish.
-
Create
Edit the videos, design the carousels, write the captions. Made by the same hands that planned it, so nothing gets lost.
-
Grow
Show up daily, read the data weekly, refine monthly. Communities compound. The work is staying in the room.
07 — Experience
Eight years,
receipts included.
-
2025 — now
Independent Creative & Digital Strategist
Paris · Europe & Southeast Asia
Freelance strategy, paid ads, content and web for brands and cultural projects. The Djakarta Bali receipts: one TikTok at 2.1M organic views, average views up from 106 to 63K, ads at €0.01 per click.
-
2022 — 25
Senior Community Manager · TikTok Effect House
Paris, France
Ran the EU AR creator community. A $6M rewards launch, +132% campaign engagement, collabs with Daft Punk and Eurovision, and TikTok's first developer conference.
-
2022 — 25
Head of Social Media · Jakarta Simfonia Orchestra
Remote
Made classical music young again. Ticket sales up 47% per concert, followers up 430%, and nearly every seat sold, with 85% of tickets coming through social.
-
2019 — 22
KOL & Social Media Manager · Moonton Games
Jakarta, Indonesia
Grew Mobile Legends' Instagram from 1.2M to 11M followers, lifted daily active users 213%, and managed a roster of 300+ creators.
-
2014 — 18
Chinese Language, Literature & Communication · Harbin Institute of Technology
Harbin, China
Where the four languages started: English, French, Mandarin, Indonesian.
08 — About
Eight years of feeds,
trends & real people.
I'm Filananda. Paris-based, four languages, eight years in social. At TikTok I looked after the Effect House creator community across Europe: 100+ ambassadors, a $6M rewards launch, and the platform's first developer conference, with 13,000 creators watching. None of it was a solo act. Most of my week went into getting product, engineering, PR and trust & safety pulling in the same direction so creators actually got what they needed.
Before that, Mobile Legends. I grew the Instagram from 1.2M to 11M and ran 300+ creator collabs with a moderation team I recruited and led. And then there's the symphony orchestra that learned to sell out concert halls through reels. Different stages, same habit: listen first, then build.
I still make things with my own hands. I can edit the video, design the carousel, write the caption. Not because I want to do every job on the team, but because knowing the craft makes me better at leading it: I brief editors precisely, I know what's feasible before I promise it, and I can tell good from almost-good. Then I hand it over and get out of the way.
09 — Beyond the feed
What I do when
the phone is down.
Choral Artist, Choeur de l'Orchestre de Paris
Singing with France's leading symphonic choir: Brahms, Shostakovich, Prokofiev, Orff.
Composer & Sound Designer, Pulsargeist
Game music composition, sound design, video editing and visual design for an indie game.
PADI Open Water Diver
Certified and happiest at 18 meters down. The one feed that never needs managing.
10 — Contact
Let's make something
people share.
Open for freelance projects, retainers, and senior in-house roles. Tell me about your brand. I reply within 24 hours, in English, French, Mandarin or Indonesian.